Public relations

DAF Club Netherlands (D.C.N.)

- considers it important that DAF passenger cars [1] with their special Variomatic enjoy familiarity with a wider audience and

- wants to keep DAFs running and experience the idiosyncratic technology together with its members.

Derived from this, the main objectives of the PR committee are:

with external PR the (name) awareness of D.C.N. and increase the number of new members and
with internal PR more members at D.C.N. involve activities.

External PR

Events, fairs, photo shoots, filming, etc.

The PR committee is happy to participate in these types of events, using the following guidelines:

1. it must reach a large group of people: 1,000 or more

2. it must have some relationship with DAF

3. the location must be such that D.C.N. present themselves professionally and visibly

4. if 1, 2 or 3 do not apply, the PR committee itself will not be present. If possible, the applicant will be offered to ask one or more of our PR volunteers (see below) to cooperate. For example, in 2019 a Daf 600 played a role in a Heineken commercial:

You can send your request to the PR committee: pr@dafclub.nl.

Take a look at the agenda for the current overview of planned PR events.

PR-materials

The PR committee has a club stand with, among other things, an openwork Variomatic, beach flags, parasols, banners, magnetic plates, brochures, etc. and films about DAFs are shown. The committee can also provide DAFs with a D.C.N. car flag and behind the windscreen a description of the DAF.

PR-volunteers

The PR committee manages a file with dozens of members who have indicated that they are willing to cooperate with an event, exhibition, photo shoot, report, etc. upon request. As a result, the committee also has dozens of DAFs at its disposal, so that almost any request can be met.

Press releases

D.C.N. organizes many activities for its members throughout the year. To make this more known outside the club, the PR committee issues press releases. She does this, among other things, for the so-called coffee chats, tours, key and diagnosis days, valuation days and practical courses. The press releases are sent to local, regional and national media and are placed on the Auto & Motor Klassiek website.

Internal PR

In addition to the PR volunteer file, the committee also tries D.C.N. allowing members to participate in activities; activities that are often organized by other committees (such as the events committee, the appraisal committee and the technical committee). It does this, among other things, by paying extra attention to this on D.C.N.'s social media. (Facebook and Instagram) and via announcements and reports in the club magazines (see below).